Bright Simons
What does Toyota have on African govt bigshots? Why are their luxury SUVs so worshipped?
Take Jigawa, a State in Northern Nigeria with ~7.5m people, for eg. It is more populous than 5 West African states. Yet, annual state payroll taxes in Jigawa amount to ~$6m. Spending on Toyota Prados however amount to $7.3m.
It turns out that the love of African big bosses for Toyota is not accidental. The Japanese auto giant has for years invested skillfully and persistently in cultivating that loyalty.
